How to Transform a Conservative Brick-and-Mortar Service Delivery Industry

How to Transform a Brick-and-Mortar Service Delivery Industry

  1. Get a license to practice
  2. Move to Wiliamsburg, become hipster (in that order)
  3. Turn nose up at traditional career, wallow in ennui
  4. Start a Tumblr blog, post cheeky picture of self, offer services online, in bars and in coffee shops
  5. Get mocked on Gawker
  6. Get book/TV deals
  7. Start consultancy, let license lapse, throw parties
  8. Rent loft space, start start-up.
  9. Cater to technocrati.
  10. Success.

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